Why do businesses worldwide invest in influencer marketing?
What is the hype about?
How did influencer marketing grow from being niche to megatrend?
Choosing the right influencers is crucial – it is easy to fake follower numbers and copy content – thats why researching fitting influencers in your market is an important task.
After that comes building the relationship. Your influencer marketing activity shouldn't be a one time shot – think longterm.
What should your agreement with influencer cover?
What about usage rights on the content created?
What numbers should be included in the reporting?
How much money and other resources do you need to get started implementing your influencer marketing activity?
There are a few big platforms that everybody is using nowadays, but there are many more tools in the space of “influencer marketing”. Marketplaces and search engines for influencers, how can these be used – should your company use them?