We are Influencer DNA

Helping brands and influencers to succeed.

At Influencer DNA we believe in a more transparant and trustworthy influencer industry. With over 100+ high-quality datapoints per influencer and our screening process we enable brands to tell the difference between influencers with and without actual influence.

OUR STORY

How it all started…

Back in 2015, Roderick Adang and Eelco Guntlisbergen founded Voicey. An all-in influencer marketing platform that helps brands and influencers with streamlining their collaborations. The influencer marketing market in 2015 was immature and therefore there have been a lot of changes the past couple of years. Because of the changing needs of Voicey’s customers, Roderick decided to develop a new product called Influencer DNA, and separated it from Voicey.

Within 3 months Influencer DNA launched the first beta version of the platform. With over 5.000 hand-picked influencers from 5 different countries, it’s on its way to become the biggest hand-picked influencer database in the world.

Because of the successful launch the team grew from 3 to 15 people. Today, Influencer DNA helps hundreds of small brands and large corporates like Unilever and Adidas with finding the perfect influencers.

The year 2019 will be all about growth. That’s why the decision is made to move to an even bigger office in the heart of Amsterdam, with a beautiful view on the Amsterdam canals. Moreover, this year will be all about launching exciting new product updates to make the life of the customers even easier.

Influencer DNA is thankful for the support of their investors Skyver and Block Party, the investment fund of professional soccer player Gregory van der Wiel.

As the growth continues, Influencer DNA is always on the lookout for new people to join the team. So if you want to be a part of this fast-paced journey, check out current job openings here.

OUR office

Where the
magic happens

Influencer DNA kantoorInfluencer DNA locatie
Phuc Vo

Phuc Vo

Influencer Scout

Roderick Adang

Roderick Adang

Co-founder & CEO

Marlies Rijswijk

Marlies Rijswijk

Influencer Scout

Chris Hessler

Chris Hessler

Co-founder & CTO

Erwin Cuijpers

Erwin Cuijpers

Growth Hacker

Dion Douwsma

Dion Douwsma

Head of Growth

OUR team

Meet the
superstars

Sara Linders

Sara Linders

Head of Community

Simon Wiese

Simon Wiese

Influencer Scout

Robert Heitzer

Robert Heitzer

Back-end Developer

Yarno van Oort

Yarno van Oort

Technical Advisor

Chris Zijlstra

Chris Zijlstra

Front-end Developer

OUR INVESTORS

Part of
the team

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