MONA
Mona (Friesland Campina) launched a new product: Mona cake’s. To get attention for this new product, Mora decided to surprise several influencers with a cake on their birthday. Next to some smiles, it also generated awesome content.
Important used filters:
✓ Date of Birth Filter
✓ Home Address Export
✓ Diets Filter
VITAMINBOTTLE
To give the kids product-line an online boost Vitaminbottle invited “mommy influencers” living in the conurbation (Randstad) to their launch event. Long-term cooperations that followed with these influencers resulted in beautiful content.
Used features:
✓ Children Filter
✓ Location Filter
✓ Categories Filter
✓ WhatsApp Integration
GREENTOM
Greentom stands for smart, functional and above all sustainable products. To carry out their vision the right way they chose to work with influencers whom actively and visibly contribute to the same cause. This resulted in high quality content and improved discoverability of their website.
Import used filters:
✓ Children Filter
✓ Channels Filter
✓ Keyword Search
Sunny Cords
Last summer, Sunny Cords launched a brand awareness campaign to expand their audience to the Netherlands.
7 out of the 10 influencers they reached out to via IDNA generated engaging and authentic content that delivered 17.8x ROI and 12% increase in followers.
Important used filters:
✓ Date of Birth and Location Filters
✓ Platform Filter (Instagram)
✓ Interests Filter (Fashion/Style)
Influencers
impressions
ROI
time to launch
There are many more, have a look.