Stories that inspire action

This content will help you to take the next step in building your brand with influencers.

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Influencers

Brands & Agencies

20 of the UK's Top Mum Influencers

Mums are some of the most powerful people in the world. They have the ability to influence their friends and family, which can have a huge impact on businesses. In fact, many businesses now focus on marketing to mums, as they are known to make decisions based on what is best for their families. If you're looking for some inspiration for your next marketing campaign, then take a look at our list of the top 20 mum influencers in the UK!

Julian Slosse
-
Jul 22, 2022

Brands & Agencies

The Top 30 Food & Drink Influencers in the UK

Food and drink are a huge part of British culture, and many people have a lot of influence over what we eat and drink. These 30 influencers are some of the most prominent voices in the UK food and drink scene. They run popular blogs, write cookbooks, create recipes, and more. If you're looking for inspiration for your next meal or just want to know what's hot in the food world, these are the people to follow.

Julian Slosse
-
Jul 22, 2022

Brands & Agencies

The Best Sports Influencers in the UK and What They Should Post

The world of social media is constantly evolving and with it the way that brands and businesses communicate with their customers. Gone are the days of relying solely on traditional advertising methods - today, social media is one of the most powerful tools at your disposal. When it comes to sports marketing, there's no one better equipped than social influencers. In this blog post, we'll take a look at some of the best UK-based sports influencers and what they should be posting on social media in order to reach their target audience.

Julian Slosse
-
Jul 22, 2022

Brands & Agencies

The State of Influencer Marketing in London: What Works and What Doesn't

London is one of the most vibrant and buzzing cities in the world. It's also a great place to do business, with a thriving startup scene and plenty of opportunities for companies of all sizes. But what about influencer marketing? Is it a viable option for businesses in London? And if so, what works and what doesn't? In this article, we'll take a look at the current state of influencer marketing in London and provide some tips on how you can make it work for your business.

Julian Slosse
-
Jul 22, 2022

Brands & Agencies

Influencers: Expectations vs. Reality

When it comes to social media, one of the most important things to get right is working with influencers. If you're not sure what an influencer is, they are people who have a large following on social media and can influence the purchasing decisions of their followers. When you work with them, you can tap into their audience and reach a larger number of people. But what are the expectations vs. reality of working with influencers? Let's take a look.

Julian Slosse
-
May 24, 2022

Brands & Agencies

How to Use TikTok for Business in 2022 – The Ultimate Guide: Tips, Tricks, and Tactics

TikTok is a social media app that was first released in September of 2016. It quickly gained popularity, and by February of 2019, had over 1 billion active users. That's a lot of people! So, what can you do with TikTok for business? In this article, we will discuss the basics of using TikTok for marketing purposes and give you some tips and tricks to help you get started.

Julian Slosse
-
May 24, 2022

Brands & Agencies

How to Target a New Market/Country with Local Influencers: Tips and Strategies

If you're looking to expand your business into a new market or country, it's important to do your research first. One of the best ways to learn about a new market is to connect with local influencers. They can give you valuable insights into the culture, customs, and buying habits of the people in that area. In this blog post, we'll discuss some tips and strategies for targeting a new market/country with local influencers.

Julian Slosse
-
May 24, 2022

Brands & Agencies

How Social Commerce Works: Mastering Social Shopping

In the past, buying things online was a very solitary experience. You would find a product you liked, add it to your cart, and checkout. There was no real interaction with other people until after you had made your purchase. But today, social commerce is changing the way we shop online. In this blog post, we will discuss what social commerce is, and how you can start using it to increase sales for your business!

Julian Slosse
-
May 24, 2022

Brands & Agencies

CGI Influencers: The Future of Influencer Marketing?

As social media becomes more and more saturated with content, businesses are looking for new and innovative ways to reach their target audience. One of the latest trends in influencer marketing is using CGI Influencers. CGI Influencers are computer-generated characters that are created to look like real people. They are often used to promote products or services on social media, and they can be very effective in reaching a target audience. Are CGI influencers the future of influencer marketing? It's hard to say for sure, but they are definitely gaining in popularity. In this blog, we will cover the benefits of CGI Influencer and discuss some of the biggest case studies that have made it into the news so far.

Julian Slosse
-
May 24, 2022

Brands & Agencies

5 Major Mistakes You're Making With Influencers

Are you working with influencers to promote your brand? If not, you should be! Influencer marketing is a great way to reach new customers and boost sales. However, if you're not doing it correctly, you're wasting your time and money. In this blog post, we will discuss five major mistakes that businesses make when working with influencers. Read on to learn what they are and how to avoid them!

Julian Slosse
-
May 24, 2022

Brands & Agencies

7 Savvy Ways To Spend Leftover Influencers Budget

When it comes to influencer marketing, you want to make sure that you are getting the most out of your budget. Sometimes, there is a lot of leftover money in the budget after all of the influencers have been hired. What do you do with this money? Here are seven savvy ways to spend the leftover influencer marketing budget!

Julian Slosse
-
Apr 17, 2022

Brands & Agencies

In-House Influencer Programs: The Next Big Thing for Enterprise Brands?

You've no doubt heard the term "influencer" before. These are individuals who have a large following on social media and can persuade their followers to take action. Many brands have begun working with influencers in order to promote their products and services. But what about creating an in-house influencer program? This is something that more and more Enterprise brands are starting to do. In this blog post, we will discuss the benefits of in-house influencer programs and why you should consider implementing one for your business!

Julian Slosse
-
Apr 17, 2022

Brands & Agencies

Financial Influencers Are They The Next Big Thing?

Influence marketing is without a doubt an effective tool. However, some people have questioned whether or not financial influencers are the next big thing. After all, who would you trust more with your money: a random person on the internet or someone who has made a career out of helping people manage their finances? In this blog post, we will explore the world of financial influencers and see why they may be the next big thing in the marketing world!

Julian Slosse
-
Apr 17, 2022

Brands & Agencies

Influencer Trends in 2022: How to Utilise Trends for Your eCommerce Brand

It's 2022 and eCommerce is more popular than ever. Brick and mortar stores are a thing of the past, as consumers now prefer to shop online for convenience and to find better deals. But in order to stay ahead of the competition, eCommerce brands need to be aware of upcoming trends in the influencer marketing industry. In this blog post, we will discuss some of the top trends that we predict will dominate in 2022, and provide tips on how you can utilise them for your own eCommerce brand. Stay ahead of the curve and read on!

Julian Slosse
-
Apr 15, 2022

Brands & Agencies

Influencer Case Studies

Looking to work with influencers in your industry? You're not alone! Businesses are turning to influencers to assist them to promote their goods and services. But, before you start reaching out to potential influencers, it's In this blog post, we will take a look at three case studies of businesses that worked with influencers and saw amazing results. We'll examine what made these partnerships successful and learn from their experiences. So, whether you're just starting out or you're looking for ways to improve your current strategy, this blog post is for you!

Julian Slosse
-
Mar 29, 2022

Brands & Agencies

Which are best: influencers, affiliates, or brand ambassadors?

Influencers, affiliates, or brand ambassadors – which one is right for your business? We know the answer will depend on your product and target audience. Some people take a few minutes to discuss the number of followers, while others just look at who is the cheapest. We think they're very few aspects that you should consider when choosing between influencers, affiliates, and brand ambassadors. In this post, we have created a list to show you what they are, so that you can choose each which is perfect for your business. Let’s check it out!

Julian Slosse
-
Mar 29, 2022

Brands & Agencies

How Gymshark Became a Unicorn Business with Influencer Marketing

In the business world, there is a term known as "unicorn." This refers to a company that has achieved a billion-dollar valuation. There are very few companies in the world that can claim this title, but one business that has managed to do so is Gymshark. How did they achieve such incredible success? Much of it can be attributed to their clever use of influencer marketing. In this blog post, we will discuss how Gymshark became a unicorn business and learn some of their secrets to success.

Julian Slosse
-
Mar 14, 2022

Brands & Agencies

Why Influencer Marketing Is Key For Your Business

There's no doubt that influencer marketing is a useful tool for businesses. Recent studies have shown that businesses that use influencer marketing see a higher ROI and save money in the process. In this blog post, we will discuss the benefits of influencer marketing and how it can help your business grow!

Julian Slosse
-
Mar 14, 2022

Brands & Agencies

The Ultimate Guide to Negotiating Pricing with Influencers

So, you've decided to integrate influencers into your marketing campaign. That's a great decision! Influencer marketing is a powerful method to attract new consumers and promote your business. But before you start reaching out to influencers, there are a few things you need to know about negotiating pricing. In this guide, we will walk you through the process of negotiating rates with influencers, so that you can get the most value for your money.

Julian Slosse
-
Mar 2, 2022

Brands & Agencies

How to Choose the Right Influencer Platform for Your Brand

Influencers might be a useful tool for marketing your organisation. However, not all influencer platforms are made equal. So, how can you know which one is the best choice for your company? In this guide, we will walk you through the process of finding the perfect Influencer Platform for your needs. We'll cover everything from defining your goals to assessing different platforms and making a final decision. Let's get started!

Julian Slosse
-
Mar 2, 2022

Brands & Agencies

How to Find the Right Influencers for Your Brand: Tips and Tactics You Need to Know

Finding the appropriate influencers for your business is critical when it comes to influencer marketing. If you partner with the wrong influencers, you could end up wasting time and money on a campaign that doesn't produce any results. In this blog post, we will discuss some tips and tactics you can use to find the right influencers for your brand. We'll also talk about how to negotiate with influencers and what to look for when vetting potential partners. So if you're looking to start an influencer marketing campaign, read on!

Julian Slosse
-
Dec 3, 2019

Brands & Agencies

6 Ways Influencers Can Boost Your Brand: How to Harness the Power of Social Media

Do you want to know how to harness the power of social media? It's actually quite simple. You just need to enlist the help of quality handpicked influencers. Influencers are people who have a large following on social media and who can influence their followers to take action. In this blog post, we will discuss what influencers do for your brand and how you can work with them to boost your sales and grow your business. Keep reading to learn more!

Julian Slosse
-
Dec 3, 2019

Brands & Agencies

How To Spot Fake Influencer Followers

As a marketeer, influencer marketing is an easy way to increase brand awareness and trust. But influencer marketing can be risky, influencer fraud being a frequent problem. Collaborating with a fake influencer can be very damaging for your campaign or even your brand. If the general public doesn’t trust influencers, they won’t trust the brands that are being promoted. So next to finding the right influencer that fits your campaign, you also need to know if they're valid or not. Fake influencers don't have the real audience they claim to be having and they won't deliver the real results. If you want to avoid being a victim of influencer fraud you need to know how to spot them.

Julian Slosse
-
Dec 3, 2019

Brands & Agencies

Working With Influencers Best Practices

Big influencers and celebrity's seem to be the perfect people to promote your service or product because of their big reach. A lot of brands only look at the amount of followers an influencer has and don't pay attention to the engagement at all. The engagement of influencers with a lot of followers (macro influencers) is relatively low and they are a lot more expensive. For many brands it can be hard to get benefits out of working with these macro influencers. Sometimes working with macro influencers can be really productive but in many cases it is really hard to get in contact with them, they are expensive and it is harder to get a big ROI out of your marketing campaign or collaboration. ‍

Julian Slosse
-
Dec 3, 2019

Influencers

Why TikTok Is The Best Platform For Fashion Influencers

TikTok has grown to be one of the most popular social media platforms in recent years. Celebrities and fashion influencers have flocked to the app, and it's no wonder why! TikTok is an ideal platform for sharing unique material. You can make short videos, dance to your favourite songs or just share a quick selfie. With over 1 billion active users, there's a good chance that your target audience is on TikTok! In this blog post, we'll take a closer look at why TikTok is growing in popularity among fashion influencers.

Julian Slosse
-
Sep 9, 2019

Brands & Agencies

10 Things To Avoid When Looking For Influencers

Looking for influencers to promote your product or service can be a daunting task. In this blog post, we will discuss 10 things to avoid when looking for influencers. By following these tips, you'll be able to find the right people to help promote your business in no time!

Julian Slosse
-
May 6, 2019

Brands & Agencies

20 of the UK's Top Mum Influencers

Mums are some of the most powerful people in the world. They have the ability to influence their friends and family, which can have a huge impact on businesses. In fact, many businesses now focus on marketing to mums, as they are known to make decisions based on what is best for their families. If you're looking for some inspiration for your next marketing campaign, then take a look at our list of the top 20 mum influencers in the UK!

Julian Slosse
-
Jul 22, 2022

Brands & Agencies

The Top 30 Food & Drink Influencers in the UK

Food and drink are a huge part of British culture, and many people have a lot of influence over what we eat and drink. These 30 influencers are some of the most prominent voices in the UK food and drink scene. They run popular blogs, write cookbooks, create recipes, and more. If you're looking for inspiration for your next meal or just want to know what's hot in the food world, these are the people to follow.

Julian Slosse
-
Jul 22, 2022

Brands & Agencies

The Best Sports Influencers in the UK and What They Should Post

The world of social media is constantly evolving and with it the way that brands and businesses communicate with their customers. Gone are the days of relying solely on traditional advertising methods - today, social media is one of the most powerful tools at your disposal. When it comes to sports marketing, there's no one better equipped than social influencers. In this blog post, we'll take a look at some of the best UK-based sports influencers and what they should be posting on social media in order to reach their target audience.

Julian Slosse
-
Jul 22, 2022

Brands & Agencies

The State of Influencer Marketing in London: What Works and What Doesn't

London is one of the most vibrant and buzzing cities in the world. It's also a great place to do business, with a thriving startup scene and plenty of opportunities for companies of all sizes. But what about influencer marketing? Is it a viable option for businesses in London? And if so, what works and what doesn't? In this article, we'll take a look at the current state of influencer marketing in London and provide some tips on how you can make it work for your business.

Julian Slosse
-
Jul 22, 2022

Brands & Agencies

Influencers: Expectations vs. Reality

When it comes to social media, one of the most important things to get right is working with influencers. If you're not sure what an influencer is, they are people who have a large following on social media and can influence the purchasing decisions of their followers. When you work with them, you can tap into their audience and reach a larger number of people. But what are the expectations vs. reality of working with influencers? Let's take a look.

Julian Slosse
-
May 24, 2022

Brands & Agencies

How to Use TikTok for Business in 2022 – The Ultimate Guide: Tips, Tricks, and Tactics

TikTok is a social media app that was first released in September of 2016. It quickly gained popularity, and by February of 2019, had over 1 billion active users. That's a lot of people! So, what can you do with TikTok for business? In this article, we will discuss the basics of using TikTok for marketing purposes and give you some tips and tricks to help you get started.

Julian Slosse
-
May 24, 2022

Brands & Agencies

How to Target a New Market/Country with Local Influencers: Tips and Strategies

If you're looking to expand your business into a new market or country, it's important to do your research first. One of the best ways to learn about a new market is to connect with local influencers. They can give you valuable insights into the culture, customs, and buying habits of the people in that area. In this blog post, we'll discuss some tips and strategies for targeting a new market/country with local influencers.

Julian Slosse
-
May 24, 2022

Brands & Agencies

How Social Commerce Works: Mastering Social Shopping

In the past, buying things online was a very solitary experience. You would find a product you liked, add it to your cart, and checkout. There was no real interaction with other people until after you had made your purchase. But today, social commerce is changing the way we shop online. In this blog post, we will discuss what social commerce is, and how you can start using it to increase sales for your business!

Julian Slosse
-
May 24, 2022

Brands & Agencies

CGI Influencers: The Future of Influencer Marketing?

As social media becomes more and more saturated with content, businesses are looking for new and innovative ways to reach their target audience. One of the latest trends in influencer marketing is using CGI Influencers. CGI Influencers are computer-generated characters that are created to look like real people. They are often used to promote products or services on social media, and they can be very effective in reaching a target audience. Are CGI influencers the future of influencer marketing? It's hard to say for sure, but they are definitely gaining in popularity. In this blog, we will cover the benefits of CGI Influencer and discuss some of the biggest case studies that have made it into the news so far.

Julian Slosse
-
May 24, 2022

Brands & Agencies

5 Major Mistakes You're Making With Influencers

Are you working with influencers to promote your brand? If not, you should be! Influencer marketing is a great way to reach new customers and boost sales. However, if you're not doing it correctly, you're wasting your time and money. In this blog post, we will discuss five major mistakes that businesses make when working with influencers. Read on to learn what they are and how to avoid them!

Julian Slosse
-
May 24, 2022

Brands & Agencies

7 Savvy Ways To Spend Leftover Influencers Budget

When it comes to influencer marketing, you want to make sure that you are getting the most out of your budget. Sometimes, there is a lot of leftover money in the budget after all of the influencers have been hired. What do you do with this money? Here are seven savvy ways to spend the leftover influencer marketing budget!

Julian Slosse
-
Apr 17, 2022

Brands & Agencies

In-House Influencer Programs: The Next Big Thing for Enterprise Brands?

You've no doubt heard the term "influencer" before. These are individuals who have a large following on social media and can persuade their followers to take action. Many brands have begun working with influencers in order to promote their products and services. But what about creating an in-house influencer program? This is something that more and more Enterprise brands are starting to do. In this blog post, we will discuss the benefits of in-house influencer programs and why you should consider implementing one for your business!

Julian Slosse
-
Apr 17, 2022

Brands & Agencies

Financial Influencers Are They The Next Big Thing?

Influence marketing is without a doubt an effective tool. However, some people have questioned whether or not financial influencers are the next big thing. After all, who would you trust more with your money: a random person on the internet or someone who has made a career out of helping people manage their finances? In this blog post, we will explore the world of financial influencers and see why they may be the next big thing in the marketing world!

Julian Slosse
-
Apr 17, 2022

Brands & Agencies

Influencer Trends in 2022: How to Utilise Trends for Your eCommerce Brand

It's 2022 and eCommerce is more popular than ever. Brick and mortar stores are a thing of the past, as consumers now prefer to shop online for convenience and to find better deals. But in order to stay ahead of the competition, eCommerce brands need to be aware of upcoming trends in the influencer marketing industry. In this blog post, we will discuss some of the top trends that we predict will dominate in 2022, and provide tips on how you can utilise them for your own eCommerce brand. Stay ahead of the curve and read on!

Julian Slosse
-
Apr 15, 2022

Brands & Agencies

Influencer Case Studies

Looking to work with influencers in your industry? You're not alone! Businesses are turning to influencers to assist them to promote their goods and services. But, before you start reaching out to potential influencers, it's In this blog post, we will take a look at three case studies of businesses that worked with influencers and saw amazing results. We'll examine what made these partnerships successful and learn from their experiences. So, whether you're just starting out or you're looking for ways to improve your current strategy, this blog post is for you!

Julian Slosse
-
Mar 29, 2022

Brands & Agencies

Which are best: influencers, affiliates, or brand ambassadors?

Influencers, affiliates, or brand ambassadors – which one is right for your business? We know the answer will depend on your product and target audience. Some people take a few minutes to discuss the number of followers, while others just look at who is the cheapest. We think they're very few aspects that you should consider when choosing between influencers, affiliates, and brand ambassadors. In this post, we have created a list to show you what they are, so that you can choose each which is perfect for your business. Let’s check it out!

Julian Slosse
-
Mar 29, 2022

Brands & Agencies

How Gymshark Became a Unicorn Business with Influencer Marketing

In the business world, there is a term known as "unicorn." This refers to a company that has achieved a billion-dollar valuation. There are very few companies in the world that can claim this title, but one business that has managed to do so is Gymshark. How did they achieve such incredible success? Much of it can be attributed to their clever use of influencer marketing. In this blog post, we will discuss how Gymshark became a unicorn business and learn some of their secrets to success.

Julian Slosse
-
Mar 14, 2022

Brands & Agencies

Why Influencer Marketing Is Key For Your Business

There's no doubt that influencer marketing is a useful tool for businesses. Recent studies have shown that businesses that use influencer marketing see a higher ROI and save money in the process. In this blog post, we will discuss the benefits of influencer marketing and how it can help your business grow!

Julian Slosse
-
Mar 14, 2022

Brands & Agencies

The Ultimate Guide to Negotiating Pricing with Influencers

So, you've decided to integrate influencers into your marketing campaign. That's a great decision! Influencer marketing is a powerful method to attract new consumers and promote your business. But before you start reaching out to influencers, there are a few things you need to know about negotiating pricing. In this guide, we will walk you through the process of negotiating rates with influencers, so that you can get the most value for your money.

Julian Slosse
-
Mar 2, 2022

Brands & Agencies

How to Choose the Right Influencer Platform for Your Brand

Influencers might be a useful tool for marketing your organisation. However, not all influencer platforms are made equal. So, how can you know which one is the best choice for your company? In this guide, we will walk you through the process of finding the perfect Influencer Platform for your needs. We'll cover everything from defining your goals to assessing different platforms and making a final decision. Let's get started!

Julian Slosse
-
Mar 2, 2022

Brands & Agencies

How to Find the Right Influencers for Your Brand: Tips and Tactics You Need to Know

Finding the appropriate influencers for your business is critical when it comes to influencer marketing. If you partner with the wrong influencers, you could end up wasting time and money on a campaign that doesn't produce any results. In this blog post, we will discuss some tips and tactics you can use to find the right influencers for your brand. We'll also talk about how to negotiate with influencers and what to look for when vetting potential partners. So if you're looking to start an influencer marketing campaign, read on!

Julian Slosse
-
Dec 3, 2019

Brands & Agencies

6 Ways Influencers Can Boost Your Brand: How to Harness the Power of Social Media

Do you want to know how to harness the power of social media? It's actually quite simple. You just need to enlist the help of quality handpicked influencers. Influencers are people who have a large following on social media and who can influence their followers to take action. In this blog post, we will discuss what influencers do for your brand and how you can work with them to boost your sales and grow your business. Keep reading to learn more!

Julian Slosse
-
Dec 3, 2019

Brands & Agencies

How To Spot Fake Influencer Followers

As a marketeer, influencer marketing is an easy way to increase brand awareness and trust. But influencer marketing can be risky, influencer fraud being a frequent problem. Collaborating with a fake influencer can be very damaging for your campaign or even your brand. If the general public doesn’t trust influencers, they won’t trust the brands that are being promoted. So next to finding the right influencer that fits your campaign, you also need to know if they're valid or not. Fake influencers don't have the real audience they claim to be having and they won't deliver the real results. If you want to avoid being a victim of influencer fraud you need to know how to spot them.

Julian Slosse
-
Dec 3, 2019

Brands & Agencies

Working With Influencers Best Practices

Big influencers and celebrity's seem to be the perfect people to promote your service or product because of their big reach. A lot of brands only look at the amount of followers an influencer has and don't pay attention to the engagement at all. The engagement of influencers with a lot of followers (macro influencers) is relatively low and they are a lot more expensive. For many brands it can be hard to get benefits out of working with these macro influencers. Sometimes working with macro influencers can be really productive but in many cases it is really hard to get in contact with them, they are expensive and it is harder to get a big ROI out of your marketing campaign or collaboration. ‍

Julian Slosse
-
Dec 3, 2019

Brands & Agencies

10 Things To Avoid When Looking For Influencers

Looking for influencers to promote your product or service can be a daunting task. In this blog post, we will discuss 10 things to avoid when looking for influencers. By following these tips, you'll be able to find the right people to help promote your business in no time!

Julian Slosse
-
May 6, 2019

Influencers

Why TikTok Is The Best Platform For Fashion Influencers

TikTok has grown to be one of the most popular social media platforms in recent years. Celebrities and fashion influencers have flocked to the app, and it's no wonder why! TikTok is an ideal platform for sharing unique material. You can make short videos, dance to your favourite songs or just share a quick selfie. With over 1 billion active users, there's a good chance that your target audience is on TikTok! In this blog post, we'll take a closer look at why TikTok is growing in popularity among fashion influencers.

Julian Slosse
-
Sep 9, 2019
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