Why Influencer Marketing Is Key For Your Business

Published on

April 17, 2022


Brands & Agencies


Julian Slosse

There's no doubt that influencer marketing is a useful tool for businesses. Recent studies have shown that businesses that use influencer marketing see a higher ROI and save money in the process. In this blog post, we will discuss the benefits of influencer marketing and how it can help your business grow!

How Influencers Can Help Your Business

An endorsement of a product by an influencer can be immensely valuable for a business. It doesn’t feel like advertising. This is essential to reach consumers who do not tolerate traditional marketing.

It’s not just the reach that is valuable, it’s also the engagement. For example, when Cortes promotes a product or service on social media, he gets feedback from his followers in real-time. They ask him questions about the products and services he promotes – something they would never do if an advertisement came upon their feed.

●     Influencers can take some of the burdens of establishing consumer trust - their audience follows them because they value their content and trust their judgement.

●     Influencers work on social media platforms whose audiences often exceed those of traditional media outlets.

●     Businesses used to endure enormous advertising costs, having to buy time slots on TV or space in newspapers. Influencer marketing can be much cheaper. Options like affiliate marketing can sometimes entirely remove the upfront costs of advertising.

Influencer DNA connects businesses with the correct influencers for their products and services. This is critical since the incorrect influencer might do more harm than good. Please contact us if you'd like to learn more about how we can assist your company!

You're Missing Out!              

If you’re not using influencer marketing, you’re missing out!

For modern-day businesses, it’s one of the most effective marketing tools available.It allows you to get results, save money and have a positive impact on your business growth. What more could you ask for?

Companies that don't join the influencers' marketing trend will be at a disadvantage. The modern-day consumer is more informed than ever before, and they're not afraid to do their research before making a purchase.Influencers can help you reach these consumers and win their trust!

If you're still not convinced, consider this: businesses that use influencer marketing see a higher ROI. In other words, you'll make more money by using influencers than you would by using traditional marketing methods!

Types of Influencers That Important For Your Business

The key to successful influencer marketing is knowing what type of influencers to target. There are several different kinds of influencers, each with a distinct audience.


These are close to the ground and having a fingertip feel for changes in the moods of consumers, their shifting moral values.

They work as informal channels of feedback, offering an extremely effective form of market research. When people are asked to express their opinions about a service or product, they aren't always truthful. As the legendary advertiser, David Ogilvy remarked,

“Consumers don’t think about how they feel. They don’t say what they think and they don’t do what they say.”

By the time you’ve collated statistics about consumer behavior, the consumer’s interests may have changed. The influencer’s position within multiple networks and instinct for a trend give her a unique vantage point. She has access to the important unwritten rules of exclusive social groups.

Take for example clothing brands. The best fashion always includes a subtle hint of the values of the time, be it the desire for radical change or a wish to return to a more “wholesome” image.

These desires stem from an unmet need that is beginning to become more widely felt - e.g. the emotional burden of the pandemic. Through the ‘connector’ these trends quickly filter to your business, which stays ahead of the curve and develops a reputation for innovation.


Maven essentially means ‘expert’. In the 21st century, traditional experts are increasingly distrusted. They seem too powerful, arrogant, and detached from the normal person.  

The ‘maven’ influencers have subtly separated themselves from that image.They present themselves as relatable and invite feedback from their audience, implying an even footing between them.

If you are hiring a ‘maven’ to promote your product, you want to choose the ones with this quality. For example, if you are sponsoring a doctor to promote your nutritional product on their YouTube channel, ensure they are regularly engaging with their audience to find out about what has worked fort hem. Consumers want to feel that their experience with the product will be heard, even when it doesn’t fit the published “evidence.”


‘Salesmen’ influencers have especially charismatic personalities. Their preferred media is video, which allows them to express the full range and depth of this personality.

They can be more direct in their promotion of products - the audience is completely under their sway. Therefore this kind of influencer most closely resembles the old methods of advertising.

An example of a salesman influencer is Jeremy Fragrance. He is one of the most popular fragrance influencers in the world with almost 2 million YouTube subscribers. He promotes expensive, status-related products to consumers who are expecting to be advertised to and don’t feel insulted by them.

If you are selling luxury products, pay attention to the charisma of the influencer. You should feel a little of the same charm that the audience feels- if they cannot have this effect on you, your customers are likely to remain indifferent to your product.  

What is the ROI of Influencer Marketing?

ROI, or return on investment, is a metric that can be used to measure the success of an influencer campaign. It measures how much money was spent on the campaign and compares it to how much revenue was generated as a result of the campaign.

Many other factors can impact the ROI of an influencer campaign, but in general, if an influencer can generate a high amount of revenue for your company while keeping their costs low, they will have a high ROI.

How Can You Save Money on Influencer Marketing?

There are a few methods to do so. One method is to employ micro-influencers, who have a smaller audience.Micro-influencers charge less for their services than larger influencers, but they may still help you sell your products or services.

Another option is to utilise social media sites that allow you to pay for sponsored posts. On Instagram, for example, you may pay to have your post shown as a "sponsored" item in the user's feed. You can be confident that your ad will be seen by a large number of individuals this way.

What is the Impact of Influencer Marketing on Business Growth?

Influencer marketing may have a significant influence on company development. It might improve brand recognition. When an influencer endorses your product or service, their followers become aware of your brand and what you have to offer.

Another way influencer marketing can impact business growth is by increasing sales. When an influencer promotes your product or service and their followers make a purchase, this will lead to an increase in sales for your company.


We are the most connected society in history. This makes a close connection with consumers essential, and influencers can help give your business the competitive edge it needs to develop an outstanding reputation. At Influencer DNA we help you get the edge with a range of services to connect you with the world’s top influencers. We help businesses utilise the endless benefits of influencer marketing!


Julian Slosse