Which are best: influencers, affiliates, or brand ambassadors?

Published on

April 17, 2022


Brands & Agencies


Julian Slosse

Influencers, affiliates, or brand ambassadors – which one is right for your business? We know the answer will depend on your product and target audience. Some people take a few minutes to discuss the number of followers, while others just look at who is the cheapest. We think they're very few aspects that you should consider when choosing between influencers, affiliates, and brand ambassadors. In this post, we have created a list to show you what they are, so that you can choose each which is perfect for your business. Let’s check it out!

What is an influencer?

Someone who has sway over the opinions of a market or industry is known as an influencer. An influencer is someone who can affect people’s decisions based on the audience’s opinions of him or her. A brand ambassador or affiliate, on the other hand, may have a smaller reach. Influencers provide their audience with high-quality, visually appealing content. You can collaborate with a variety of influencers, from macro to micro, to reach a broader audience and simultaneously access new target areas as a business.

Deeply understanding an influencer

There are many benefits when you are working with an influencer such as increased exposure, brand awareness, engagement, or conversion. Typically, influencers will work with you through a campaign: An influencer is paid by a brand to create one or two pieces of content supporting a product or service.

However, you must be aware of the thing that someone who has a large following user doesn’t necessarily mean that they are worth working with. Influencers aren’t all created equal. Influencers who represent your target audience and are likely to promote your business should be identified.For example, if you are working in a beauty business, you wouldn't want to work with someone who exclusively shares marketing advice. You need to look for someone who understands your niche, values and demography.

What is an affiliate?

An affiliate is a person or a group of people who are compensated by a company for bringing in new consumers through their marketing efforts. In another word, an affiliate is someone who promotes a product or service in exchange for a commission. This can be done by creating content and posting about the product or service by using their site, blog, or any other social media. The key point to highlight an affiliate here is that the latter is performance-based and uses affiliate links.

Deeply understanding an affiliate

An affiliate will put links to the brand's products on the affiliate's own site, send email newsletters to their followers or post about the brand or product on social media. These links are unique links that deliver to the affiliate to promote a certain product or service. Moreover, these links allow affiliate managementsoftware to track the click; therefore, resulting in sales. Besides, affiliates are paid a percentage of each sale generated by their marketing efforts and links, as determined by the brand.

However, you should be aware of the thing that it isn't always necessary to have an audience to become an affiliate.Nevertheless, they will not be able to earn commissions if they do not have an audience.

What is a brand ambassador?

A brand ambassador is a promotional model hired by a company or organisation as a form of marketing to promote the brand message and expose the brand to new potential consumers. In recent years, brand ambassadors have been used by companies either as an employee or as a contracted freelancer.

Brand ambassadors are responsible for conveying the company's brand image to consumers in a positive light via face-to-face interaction. They are usually brand loyalists who are eager to tell others about their positive experiences with the product or service. They utilise their influence among their peers, friends and family to pass along information about the brand and the products it carries. Brand ambassadors have many roles including helping promotional campaigns, attending public events, sharing news on social media and engaging in networking activities.

Deeply understanding a brand ambassador

Typically, you have seen the difference for each of the influencers and affiliates. Till now, the primary difference between an influencer and an ambassador is that an influencer is an expert or authoritative figure in their niche. An ambassador, on the other hand, is a person who is intimately identified with a brand.Moreover, brand ambassadors, like affiliates and influencers, can engage in online activities such as creating social media content. They can, however, engage in offline activities such as presenting events, classes and using experiential marketing strategies, among other things.

Besides, you must know that you should hire ambassadors in a long-term contract if they are a good fit for your company or you feel authentic to your target demographics.


Now that you know what affiliates, influencers, and brand ambassadors are, it's time to figure out what you want to achieve and how you'll get there. They're all about collaborating with people to promote visibility and revenue in important demographics, as we discussed earlier. Instead of obsessing with

definitions concentrate on developing a strategy that meets your marketing objective If you need a short-term contract, we recommend you hire an influencer or an affiliate because they

just need to post content or use a link to deliver your insight product. However, if you need someone to convey, show experiences, or host events for a long time, we recommend you hire a brand ambassador.

After all, now it’s your choice. At Influencer DNA we can help you find a suitable one for you with our broad database and experience in the field. Not only do we have a reach of over 1.5million social media followers but we also have a wide variety of affiliates, influencers and brand ambassadors to help you take your business to the next level.



Julian Slosse