How to Find the Right Influencers for Your Brand: Tips and Tactics You Need to Know

Published on

April 17, 2022


Brands & Agencies


Julian Slosse

Why Does Your Business Need Influencer Marketing?

Where do we start? Your business has a lot of potential customers who are interested in what you have to offer, but they might not know about it because there's so much noise out there. It's hard for people to find you when they're scrolling through social media and looking at different posts from other brands competing for their attention.

A good way of cutting through all that noise is by partnering with influencers who already have a loyal following or audience on one platform like Instagram, Twitter, Facebook etc... Influencer marketing helps businesses connect directly with their ideal potential customer through the people they trust most - their favourite influencers.

We live in a digital world where social proof is a currency that people use to make decisions. So if you can get influencer stalking about your product or brand, it will increase the chances of potential customers checking you out.

Using influencer marketing is still one of the most cost-efficient ways to guarantee targeted exposure for your business

How to Identify the Appropriate Influencers for Your Business

If you pick inappropriate influencers who are not aligned with your brand, it will become obvious and undermine the credibility of your campaign. Here are some helpful hints for locating the perfect influencers for your business.

Tip 1: Do your homework

Before you contact any influencers, make sure they're a good match for your business. This means looking at the demographic of their followers, what type of content they post and whether their values align with your own.

Tip 2: Check their engagement rate

You want to work with influencers who have a high engagement rate, these days many people buy followers and this can inflate their numbers.As a result, it's critical to consider the engagement rate (the proportion of followers who respond to their postings). We have seen the best results when companies partner with micro-influencers who have a high engagement rate (more than 20%) because they tend to be more authentic and trustworthy.

Tip 3: Don't just reach out to one influencer

Most people make the mistake of only reaching out to one influencer and then wonder why they don't get a response. When trying to identify the best influencers for your business, it's critical to spread out and contact a wide range of prospective collaborators.This will improve your chances of finding someone who is a good fit for your campaign. I understand how enticing it may be (we all have fantasised) but don't waste your time contacting A-List celebrities. They will typically charge a lot more than micro-influencers and their engagement rates are usually lower.

Tip 4: Find out their audience data

One of the most important parts of any influencer campaign is this. The audience data provided byInfluencer DNA can tell you a lot about an influencer's followers, including their age, gender, location, and interests. You need to know what percentage are male or female, how old they are and where they're located. This will help you find out if your target market is present in the follower count before making any decisions about whether it's worth investing in a campaign with them. Influencers are often based in one country yet have the majority of their followers in other parts of the world. So make sure to check this first because if you don't you may face a lot of wasted time and money.

Tip5: Reach out in an efficient way

We have all been guilty of sending emails that are too long and take up valuable time. When engaging potential influencers, be succinct, clear, and to the point. No one likes their time wasted so make sure you are respectful of their time and provide all the necessary information in a clear and concise way.

It is also important to have a detailed plan of what deliverables you expect from the influencer before reaching out to them. This will help ensure there is a clear understanding of what you are looking for and avoid any confusion or miscommunication.

The beautiful thing is at Influencer DNA, we have a team of experts who have put together an extremely affordable platform that can help you find the perfect hand-picked influencers. With over 100 data points and 50filters, we have the influencer marketing process down to a refined science.

How to Assess the Success of Your Influencer Marketing Efforts

Now you know how to find the right influencers for your brand, but how do you measure the success of your campaigns?Below are a few key metrics to look at:

Engagement: Just because an influencer has an overall great engagement rate does not mean that their engagement on your sponsored posts is good. This can be for many reasons, the influencer may have had an off day or maybe their followers just don't like your product! Don't be discouraged if one or two posts have a lower engagement rate, it's important to look at the overall trend over the course of the campaign. Great things take time!

Brand sentiment: This is a great way to measure if the influencer has positively or negatively impacted how people view your brand.You can do this by surveying customers before and after a campaign to see if their perception of your brand changed. Another benefit of surveying customers is you can learn what type of content they prefer from influencers.

ROI: This is the holy grail for most businesses and can be tricky to calculate when it comes to influencer marketing. There are a few ways to calculate ROI, but one of the most common methods is by measuring the difference in sales before and after a campaign. a great way to track ROI is by adding a personal affiliate code for say 10% off as this allows businesses to see how many people used the code and which influencer created the sale.

Final Thoughts

At Influencer DNA we can give you access to all the influencers in our database so you don't have to do the research. We find hand-picked influencers who will resonate with your target market and help you achieve your marketing goals.

Our platform has a variety of features that can benefit any business looking to take its social media presence to the next level. Save money and time with our influencer marketing platform today!


Julian Slosse