The State of Influencer Marketing in London: What Works and What Doesn't

Published on

August 6, 2022


Brands & Agencies


Julian Slosse

What is influencer marketing and why has it become so popular in London recently?

Influencer marketing has become an increasingly popular form of marketing in recent years, particularly in London. But what exactly is it? Influencer marketing is a type of marketing that focuses on using key opinion leaders to promote a product or service. These opinion leaders may have a large social media following, or be respected figures within their industry.

By aligning themselves with these influencers, businesses can reach a wider audience and encourage potential customers to try their products or services. Influencer marketing can be an effective way to reach target audiences, and its popularity is likely to continue to grow in the coming years.

There are several reasons why influencer marketing has become so popular in  London. First of all, the city is home to a large number of influencers. This means that there are more opportunities for businesses to connect with potential partners. Secondly, London is a highly-connected city, with a high concentration of social media users. This provides businesses with the perfect platform to reach their target audiences.

Finally, London is home to a number of well-known and respected industries. This means that businesses can tap into existing networks of influencers, making it easier to find the right partners for their campaigns.

What works and what doesn't when it comes to influencer marketing in London?

There's no question that influencer marketing is on the rise in London. As more brands look to connect with consumers through social media, influencers are becoming increasingly important. But what works and what doesn't when it comes to influencer marketing in London?

One key to success is working with influencers who have a genuine connection to your brand. Your audience can see through fake endorsements, so make sure you're working with people who genuinely believe in your product or service. Additionally, it's important to give influencers creative freedom. Don't try to control their every move - let them show your brand in their own unique way.

Finally, don't forget that influencer marketing is just one piece of the puzzle. It should be part of a larger marketing strategy that includes other elements such as paid advertising, PR, and content marketing. If you take a holistic approach to your marketing, you're more likely to see success.

One of the biggest challenges facing businesses is finding the right influencers at Influencer DNA we take care of that for you. We have a database of over 12,000 influencers in the UK and our team of experts can help you to find the perfect influencer for your campaign

What are the benefits of using influencers to promote your business or product in London?

London is a massive global city with a diverse and vibrant population. It's also home to some of the world's most influential social media users. As a result, London is an ideal place to launch a marketing campaign using influencers.

There are several advantages to using London-based influencers to promote your business or product. First, they have a large and engaged audience. Second, they are highly influential and can help shape public opinion. Third, they have access to a wide range of media outlets and can reach a large number of people quickly and easily. fourth, London-based influencers tend to be trendsetters and early adopters, which means they can help your business or product get ahead of the competition.

If you're looking to launch a successful marketing campaign in London, consider partnering with an influencer On Influencer DNA. London's influencers can help you reach a large audience, shape public opinion, and get ahead of the competition.

London is a city with a long and rich history. It's also home to some of the world's most influential social media users. As a result, London is the perfect location to start your campaign!

How do you find the right influencers for your campaign and what should you look for when choosing them?

It's also worth knowing that not all influencers are created equal. There are a few key things to look for when choosing an influencer to partner with. First, make sure they have a large and engaged following. Second, ensure they are relevant to your industry or niche. Third, check that their content is high quality and aligns with your brand. Finally, make sure they are a good fit for your campaign goals.

At Influencer DNA we do the hard work for you! We take care of the entire process from start to finish. We have a database of over 60 data points we take into consideration when matching you with an influencer. This includes data on audience size, engagement rate, content quality, and much more.

What are some of the most successful campaigns that have been run in London using influencers, what can we learn from them?

London is a global hub for marketing and advertising, so it's no surprise that some of the most successful influencer campaigns have been conducted in the city. There are a few key things that London-based marketers can learn from these successful campaigns. First, it's important to target the right influencers.

London is home to a diverse range of influencers, so it's essential to identify those who are most likely to resonate with your target audience. Be sure to provide clear guidelines for the influencers you work with. Londoners are savvy consumers, and they can quickly spot an inauthentic or poorly executed campaign.

Remember don't be afraid to be creative. London is a hugely competitive market, so standing out from the crowd is essential. By following these tips, London-based marketers can ensure that their influencer campaigns are as successful as possible.

Gym Shark is a great example of this! They are a fitness apparel company that has experienced massive success in recent years, in large part due to their savvy use of influencer marketing. Influencer marketing is a type of marketing that focuses on partnering with influential people in a particular industry to promote a product or service. Influencers have substantial followings on social media and are respected by their followers for their knowledge and expertise. When an influencer recommends a product, their followers are more likely to trust the recommendation and try the product themselves.

Gym Shark has partnered with a number of fitness influencers, who have helped to promote their products to a wider audience. By teaming up with influencers who already have established followings, Gym Shark has been able to reach a larger audience and increase brand awareness.

What can we learn from Gym Shark's use of influencers? For one thing, it's important to partner with influencers who are respected by their followers and who have established followings of their own. Additionally, it's important to ensure that the partnership is beneficial for both parties involved. When done correctly, influencer marketing can be an incredibly effective way to reach a larger audience and promote your product or service.

How much should you be paying Influencers in London, what kind of deals can you expect to get if you work with them directly?

Influencer fees vary depending on a number of factors, including the size of their following, the engagement rate of their posts, and the level of influence they have in their niche. Generally speaking, you can expect to pay Influencers anywhere from £50 to £5,000 per post, although most fees will fall somewhere in the middle of that range. If you're looking to get a great deal on Influencer marketing in London, the best thing to do is work with Influencers directly.

When it comes to negotiating fees, remember that Influencers are more likely to give you a discount if you're able to offer something valuable in return - such as exposure to a new audience or access to exclusive content.

TikTok influencer marketing in London

TikTok influencer marketing in London is becoming increasingly popular, as the platform provides a great way to reach a large audience quickly and easily. Brands are able to work with influencers who have a large following on the platform, and who can create engaging content that promotes their product or service.

TikTok influencer marketing can be an effective way to reach a target audience and build brand awareness. In addition, it can also be used to generate leads and sales. With the right approach, TikTok influencer marketing can be a powerful tool for businesses in London.

The TikTok that is working well for your influencer can also be used for other paid marketing campaigns as you already have content, that works. This can be a really cost effective way of marketing as you are only paying the reach the maximum amount of people!

Below are just some tips on how to  get started with TikTok influencer marketing in London:

1. Identify your target audience: who do you want to reach with your influencer marketing campaign? Make sure you select TikTok influencers who have a following that aligns with your target audience.

2. Set your goals: what do you hope to achieve with your influencer marketing campaign? Do you want to increase brand awareness, drive sales, or something else? Be sure to communicate your goals to the influencers you work with so that they can tailor their content accordingly.

3. Budget: how much are you willing to spend on your TikTok influencer marketing campaign? Keep in mind that influencer rates can vary depending on factors such as their number of followers, engagement rate, and the type of content they produce.

4. Select your influencers: once you know who your target audience is and what you want to achieve, it's time to start selecting influencers. Look for TikTok users who produce high-quality content and have a large and engaged following. Reach out to them and see if they're interested in your brand.

Are there any risks associated with using influencer marketing and how can you avoid them?

One of the biggest risks is that influencers may not be transparent about their relationship with the brands they are promoting. This can lead to consumer confusion and mistrust. Additionally, influencers may not have the same values as the brands they are representing, which could damage the brand's reputation.

To avoid these risks, brands should carefully select the influencers they work with and make sure that there is a clear understanding of the relationship between the brand and the influencer. Influencers should also be Transparency and honest in their posts, clearly disclosing any relationships they have with brands.

By taking these precautions, brands can minimise the risks associated with influencer marketing.

Why you should use an influencer platform when starting a campaign in London

There are many reasons why you should use an influencer platform when starting a campaign in London. For one, an influencer platform can help you reach a larger audience than you could on your own. Additionally, an influencer platform can provide you with access to influencers who can help promote your campaign and reach even more people.

An influencer platform can give you the ability to track your campaign's progress and ensure that it is reaching its intended audience. By using an influencer platform, you can maximise the impact of your campaign and make sure that it reaches as many people as possible.

Influencer DNA saves you both time and money. Think of all the time you would waste if you had to not only find influencers but also manually contact them, wait for a response and then negotiate to price. With Influencer DNA this is all done for you so that you can concentrate on other areas of your marketing campaign.


So what does work in influencer marketing? At Influencer DNA we believe that authenticity and trust are key. Working with micro-influencers who have a genuine connection to their followers is more likely to result in successful campaigns. Additionally, collaborating with brands that share the same values as your target audience will help you create content they will want to engage with. If you're looking for help executing an effective influencer marketing campaign, get in touch – we would love to chat!


Julian Slosse