The Best Sports Influencers in the UK and What They Should Post

Published on

July 22, 2022


Brands & Agencies


Julian Slosse

The best UK-based sports influencers and what they should post

When it comes to sports, the United Kingdom has a lot to offer. From football to cricket, there are a variety of options for fans to choose from. And with so many options, it can be difficult to keep up with all of the different teams and players. That's where sports influencers come in. These social media stars provide their followers with a unique perspective on the world of sports. And best of all, they're based right here in the UK!

Some of the best UK-based sports influencers include:

Some of the best UK-based sports influencers include Joe Wicks, David Beckham, and Gary Lineker. Each of these influential figures has a large social media following and is able to engage with their audience on a personal level. Joe Wicks is a fitness coach who uses his platform to motivate others to lead a healthier lifestyle. David Beckham is a retired professional footballer who uses his influence to promote healthy living and support various charities. Gary Lineker is a former professional footballer and current television presenter who uses his platform to raise awareness for numerous causes, including men's mental health. While each influencer has a different focus, they all use their unique voices to inspire positive change in the UK.

Why it is important to have a good social media presence as an athlete

In today's world, social media plays a major role in the world of sports. More and more athletes are using platforms like Instagram and Twitter to interact with fans, build their brand, and generate income. For many young athletes, social media can be a powerful tool for attracting attention from college scouts and professional teams.

In addition, a strong social media presence can also lead to endorsement deals and other opportunities. For example, Sports influencers often use social media to promote products and services. As a result, having a good social media presence can be a major advantage for athletes.

It is also worth mentioning that social media can be a great way for athletes to connect with their fans. In an era where athletes are often seen as distant and untouchable, social media provides a unique opportunity to build relationships with fans. We will speak about this more later!

What content athletes should be sharing on their social media channels

Now we will talk about how  athletes can use social media to connect with their fans:

Sharing behind-the-scenes content

Unlike traditional celebrities, sports stars often engage with their fans on a daily basis, sharing everything from workout routines to what they had for breakfast. This type of behind-the-scenes content helps to create a connection between the athlete and the fan, and it can also be used to promote products or sponsors.

In addition, behind-the-scenes content can also help to humanize the athlete, something that is important for maintaining a long-term relationship with fans. Ultimately, athletes should consider sharing behind-the-scenes content on their social media channels in order to connect with their fans on a deeper level.


Another great way to engage with your audience is by hosting regular Q&A sessions. This gives them a chance to ask you questions about your sport, your training, your career, and anything else they may be curious about.

Not only does this help to build a stronger connection with your fans, but it also allows you to show off your knowledge and expertise. When it comes to sharing content on social media, remember that engagement is key. By sharing interesting and informative content, you can quickly turn your followers into lifelong fans.

This allows fans to feel closer to their favourite athletes and creates a more personal connection. Additionally, by sharing this type of content, athletes can help to break down the barriers that often exist between them and the general public. As a result, fans will be more likely to support and follow them, both on and off the field.

Why Sports Influencers Should Be Using Tiktok

For one, they can use the platform to share behind-the-scenes content that gives fans a glimpse into their training and preparations for competitions. This type of content helps to humanize athletes and give fans a deeper sense of connection to them. In addition, athletes can use Tiktok to share tips and instruction on various sports and exercises. This can inspire people of all ages and abilities to get active and try new things. And finally, athletes can use TikTok to show off their personality and have some fun with their followers. At the end of the day, social media is all about engaging with fans and building relationships. And there is no better place to do that than TikTok.

That's why TikTok is such a powerful tool for sports influencers. It allows them to connect with their fans on a deeper level and share content that is both informative and entertaining. So if you're an athlete looking to build your brand, be sure to give TikTok a try.

As we mentioned before, one of the best ways for athletes to connect with their fans.

Why Instagram Should Be Used by Sports Influencers

When it comes to sharing content on social media, sports influencers should keep the following in mind. First, they should share content that is relevant to their sport. This could include highlights from recent games, training tips, or behind-the-scenes footage. Second, they should be authentic and transparent with their audience. 

Fans want to see the real person behind the athlete, so sharing personal stories and experiences can go a long way. Finally, sports influencers should have a call to action for their followers. Whether it’s encouraging them to watch a game or sign up for a newsletter, giving fans something to do will help to create a more engaged audience. By following these tips, sports influencers can use social media to connect with fans and build a stronger following.

That's why Instagram is the perfect platform for sports influencers. With over one billion monthly users, there is no shortage of potential fans to reach. And with the ability to share photos, videos, and stories, Instagram gives athletes a lot of flexibility when it comes to the content they share. So if you're looking to connect with more fans and grow your following, be.

How athletes can use social media to connect with their fans

With a large following of fans who are interested in their lives and careers, athletes have a unique opportunity to connect with their fans on a personal level. While some athletes choose to use social media to share highlights from their careers, others use it to give fans a behind-the-scenes look at their training and preparation. In addition, many athletes use social media to raise awareness for important causes and charities.

By sharing content that is interesting and engaging, athletes can use social media to create a connection with their fans and build a loyal following. Sports influencers who are able to effectively connect with their fans can use social media to create powerful personal brands that have the potential to generate significant income. As such, it is evident that social media can be an incredibly effective tool for athletes who wish to connect with their fans and build a strong personal brand.

How to build a strong personal brand?

They can provide insights into the latest news, offer tips and advice, and even inspire their fans to get more active. However, in order to be successful, sports influencers need to post content that is both interesting and engaging. Here are some tips for creating content that will resonate with your audience:

1. Talk about what you're passionate about: Your audience wants to see that you're genuinely passionate about sports. Share your thoughts on the latest news, discuss your favourite athletes, and give your followers an insight into your personal life.

2. Be relatable: No one is perfect, and your followers will appreciate seeing that you're just like them. Share your failures as well as your successes, and don't be afraid to show your vulnerability.

3. Be original: There are already a lot of sports influencers out there, so it's important to find a way to stand out from the crowd. Be creative with your content, and focus on topics that you're truly passionate about.

4. Be engaging: No one wants to read dull or repetitive content. If you want people to stick around, you need to keep them engaged

The Benefits of Working With an Influencer Platform

In today's social media-driven world, influencer marketing has become one of the most effective ways to reach and engage with potential customers. An influencer platform can help businesses to connect with influencers who have a large following on social media and who can promote their products or services to their followers.

Platforms like this can provide businesses with access to a wider range of influencers than they would be able to reach on their own, and they can also help businesses to track the performance of their campaigns. By working with an influencer platform, businesses can tap into a powerful marketing tool that can help them to reach their target audience and achieve their marketing goals.

How to maximise your partnership?

The list includes some of the biggest names in social media, including Gary Lineker, David Beckham and Rio Ferdinand. Each of these influencers has a huge following on social media, and their posts have the potential to reach millions of people. UK Sport has suggested that these influencers should post about the benefits of sport, such as the physical and mental health benefits.

They should also post about how sport can bring people together and create a sense of community. By posting about these topics, UK Sport hopes that more people will be encouraged to take up sport and that existing sports fans will be more engaged with the products and services that they offer.

Why promoting a brand is good?

There's no doubt that sports influencers have a lot of ways when it comes to promote brands and products. But with so many options out there, it can be tough to know who to follow. Luckily, we've done the research for you and compiled a list of the best sports influencers in the UK. From football to cricket to boxing, these influencers have a wide range of followers and are sure to get your brand noticed.


At Influencer DNA our platform has been built to connect brands with the very best in class sports influencers. We have a rigorous vetting process and only work with those who have a genuine love for the sport, an engaged audience, and a creative approach to storytelling.

If you’re looking for brilliant ideas on how to market your brand through sport, or simply want access to the latest news and insights from the industry, get in touch with us today. We’d be more than happy to show you what we can do.


Julian Slosse