Influencer Trends in 2022: How to Utilise Trends for Your eCommerce Brand

Published on

April 17, 2022


Brands & Agencies


Julian Slosse

It's 2022 and eCommerce is more popular than ever. Brick and mortar stores are a thing of the past, as consumers now prefer to shop online for convenience and to find better deals. But in order to stay ahead of the competition, eCommerce brands need to be aware of upcoming trends in the influencer marketing industry. In this blog post, we will discuss some of the top trends that we predict will dominate in 2022, and provide tips on how you can utilise them for your own eCommerce brand. Stay ahead of the curve and read on!

A greater emphasis on following preferred creators across many platforms will be placed on the future of social media

The future of social media will see a greater emphasis on following preferred creators across many platforms. This shift is already underway, as evidenced by the growing popularity of services like Patreon and Substack. These platforms allow creators to build direct relationships with their fans, bypassing the traditional gatekeepers of the internet.

As a result, fans are able to show their support for their favourite creators more directly, and creators are able to connect with their audience more effectively. This trend is likely to continue as social media evolves, leading to a more open and democratic internet.

Influencers will become more important to many affiliate programs in the future

As the world of online marketing continues to evolve, influencers are playing an increasingly important role. By definition, an influencer is someone with the ability to sway potential customers through their endorsement of a product or service. In the past, affiliate programs have relied heavily on traditional marketing channels such as bloggers and review sites. However, as social media platforms have grown in popularity, influencers have become a powerful force within the affiliate marketing landscape.

Thanks to their large followings and engaging content, influencers have the ability to reach a vast audience and drive significant sales. As a result, we believe that influencers will become even more important to affiliate programs in the future. Consequently, companies that are looking to invest in affiliate marketing should consider partnering with influencers.

At Influencer DNA, we can help you navigate this ever-changing landscape and connect you with the top influencers in your industry. Contact us today to learn more!

The transition from text and images to audio and video content will continue

As the world becomes increasingly digitised, the way we consume content is also changing. We are moving away from traditional forms of text and images, and instead, opting for audio and video content. This shift is being driven by a number of factors, including the increasing availability of high-speed internet and the growing popularity of mobile devices.

Audio and video content is more engaging than text and images, and it can be consumed more easily on the go. As a result, we are likely to see a continued shift towards audio and video content in the future. This transition will have a major impact on the way we consume news, entertainment, and education, and it will change the way businesses communicate with their customers.

Ultimately, the move to audio and video content is inevitable, and businesses need to start preparing for this shift. Those who don't adapt will be left behind.

Influencer campaigns will include more live shopping as a part of their overall strategy

The eCommerce industry has been booming in recent years, and it shows no signs of slowing down. In fact, the pandemic has only accelerated the growth of eCommerce, as more and more people turn to online shopping.

As the eCommerce landscape continues to evolve, we believe that influencer campaigns will increasingly incorporate live shopping. Live shopping is a form of eCommerce where products are sold in real-time on platforms like Instagram and Facebook. This format is particularly popular with Gen Z and Millennial shoppers, who are used to consuming content on social media.

At Influencer DNA we have the ultimate database made up of the highest quality influencers that are specifically for eCommerce brands that are looking to take their influencer campaigns to the next level!

Brands will look for long-term partnerships rather than one-time projects in the future

As the Influencer world evolves, we believe that brands will increasingly look for long-term partnerships rather than one-time projects. There are a number of reasons for this shift.

The first is that long-term partnerships are more efficient. They allow brands to build a relationship with an influencer and their audience, which can lead to better results. Additionally, long-term partnerships provide stability and predictability for both parties involved.

The second reason is that long-term partnerships are more cost-effective. They allow brands to spread the cost of an influencer campaign over a longer period of time, which can make it more affordable.

Finally, long-term partnerships allow brands to tap into an influencer's network. As an influencer promotes a brand to their followers, they are also promoting the brand to their network of followers. This can lead to a much wider reach for the brand.

If you're interested in pursuing a long-term partnership with an influencer, contact us today. We can help you find the perfect Influencer that fits all your requirements and more.

Authenticity Will Be the Watchword in the Future

The world is constantly changing, and with that change comes new challenges. In the past, people were content to live in their comfort zones, but that is no longer the case. As we move forward into the future, authenticity will become more important than ever before. People will want to know that they can trust the people they interact with, and they will be more likely to gravitate toward those who are genuine and authentic.

This shift will have a major impact on the way we do business, the way we interact with others, and the way we view the world around us. Authenticity will become the watchword of the future, and those who embrace it will be well-positioned for success.


Conclusion paragraph: It’s important to be ahead of the curve when it comes to trends, and that’s where Influencer DNA can help. We are experts in identifying key influencers and predicting trends well before they hit mainstream media. So whether you’re looking for help reaching new audiences or want to stay ahead of the competition, we can direct you down the right path. Contact us today to learn more about how we can help your eCommerce brand thrive in 2022 and beyond!


Julian Slosse