Looking to work with influencers in your industry? You're not alone! Businesses are turning to influencers to assist them to promote their goods and services. But, before you start reaching out to potential influencers, it's In this blog post, we will take a look at three case studiesof businesses that worked with influencers and saw amazing results. We'll examine what made these partnerships successful and learn from their experiences. So, whether you're just starting out or you're looking for ways to improve your current strategy, this blog post is for you!
Yes! In fact, influencer partnerships are becoming more and more common. A recent study showed that nearly 60% of marketers are using influencers to promote their business.
There are plenty of reasons to work with an influencer. For one, they can help you reach a new audience.And, since they already have an established relationship with their followers, they can help build trust and credibility for your brand. Additionally, influencers can provide valuable insights into your industry and target market.
Now that we've answered some common questions, let's take a look at three case studies of successful influencer partnerships.
The popular YouTube channel“What’s Inside?” was the perfect partner for Nike to launch their new Air Vapormax series. The duo running this video blog is made up of a father-son team who have been able to gain almost 6 million subscriptions on both channels by cutting up everyday objects and showing what's inside!
This partnership was perfect as the channel's personality was open and inviting, which made the viewers feel like they could connect with them. Also, What’s Inside? had a very large following of young adults, which isNike's target market.
In just one video, Nike was able to get their new product in front of millions of potential customers. And, because the influencers were so excited about the product, their enthusiasm was infectious!
When Youfoodz, an Australian fresh meal firm, wanted to promote the new winter menu, they enlisted the help of Instagram influencers that specialise in food influencing. The idea was that these Rolex-collar wearing sneaks appreciators would be able not only show off the delicious looking meals but also give people some tips for weeknight dinners at home with minimal effort - because let's face it: sometimes cooking can feel like a chore!
The post features three different recipes (including one where you use your favourite frozen foods) alongside motivating quotes from top athletes like Michael Jordan or Venus Williams which makes them perfect reads if we're trying our be staving.
Their partnership with influencers was a huge success.They had more than 100k followers on Instagram by the end of it all, and their social media presence improved drastically!
In just a few days, the campaign reached close to 1.5million individuals on Facebook and Instagram.
Iceland Groceries is a company based in the UK that specialises in frozen food.
Iceland’s new strategy is to market its products through influencer marketing. Before they used big celebrities but these campaigns didn't work because of the lack of ROI and authenticity which led them into pivoting their strategies by targeting everyday people like mommy bloggers who have an audience base ready for any type of product or service offered online today.
The company realised that it's not just about having famous faces on your advertising campaign - you need real human beings behind what speaks volumes about customer satisfaction.
These days, relatability and a connection with the audience are crucial elements of marketing. Working with influencers helps you achieve these goals.
All three of these campaigns were successful for different reasons. But, there are a few common threads that we can pull out.
First, the three companies selected individuals that were a good fit for their goods or services:
● Nike - They selected one with a large following of young adults who were interested in sneakers and fashion.
● Youfoodz - Didn't partner with just any old Instagrammer- they found ones who specialised in health, fitness, and food. And,
● Iceland - Didn't just choose any mommy blogger - they selected ones with an engaged audience that was interested in online shopping.
Second, all three brands chose influencers who were a good fit for their brand. Nike is a cool, trendy, and athletic brand. So they choose YouTubers who were young and trendy.
Youfoodz is a fresh and healthy food company. So, it made sense for them to collaborate with influencers who shared their interests.
And, Iceland is a company that sells frozen food. So, it made sense for them to partner with mommy bloggers who are always looking for quick and easy meal solutions.
Finally, all three companies sought out individuals who were enthusiastic about their products or services. If an influencer isn't genuinely enthused about your product, It will show in their post. But, if they are excited about it, that excitement will be contagious and will rub off on their followers.
We can assist you in identifying influencers that are a good fit for your brand, product, or service at Influencers DNA.
We can help connect you with people that have an engaged audience in your target market. And, we have a wide range of influencers to choose from - from mommy bloggers to fashionistas to athletes.
We’ve looked at three casestudies where influencers were used in different ways. While the results varied, there are some key takeaways that we can learn from each example.Finding the right influencer, who is a good fit for both your product and your brand, is essential.
At Influencer DNA we remove the headache of finding the right influencer for your business. We have a wide range of options to choose from and our team will work with you to find the perfect fit for your needs.Contact us today to get started!
When it comes to marketing, one size does not fit all.And that's especially true when you're trying to reach a specific target market.
Have you ever considered using influencers as part of your marketing strategy? If not, you might want to give it some thought.
