In-House Influencer Programs: The Next Big Thing for Enterprise Brands?

Published on

April 17, 2022


Brands & Agencies


Julian Slosse

You've no doubt heard the term "influencer" before. These are individuals who have a large following on social media and can persuade their followers to take action. Many brands have begun working with influencers in order to promote their products and services. But what about creating an in-house influencer program? This is something that more and more Enterprise brands are starting to do. In this blog post, we will discuss the benefits of in-house influencer programs and why you should consider implementing one for your business!

What is an In-house Influencer Program?

An in-house influencer program is a promotional campaign that is created and managed by a company’s internal marketing team. Unlike traditional influencer marketing campaigns, which are outsourced to agencies or third-party platforms, an in-house program gives companies more control over the creative process, messaging, and overall direction of the campaign.

While an in-house program may require more time and resources to set up, it can be a more cost-effective way to connect with influencers and produce content that aligns with the company’s brand identity.

Why Use an In-house Influencer Program?

Why? There are a few reasons. First, in-house programs allow brands to control the messaging and ensure that all content is on-brand. This not only helps to protect the brand's reputation but also allows them to tell their story in a more authentic way.

Second, it's often cheaper to work with internal influencers than to hire outside agencies. Good quality agencies can be worth it however it can be an extra overhead cost that doesn't necessarily align with the brand's return on investment strategy. Plus you don't get to dictate the quality or exact influencers you work with always. At Influencer DNA we have a handpicked database of influencers that have been vetted for quality and authenticity, with over 50 data points you can be sure to find the perfect match for your brand.

In-house influencer programs build a community of advocates and evangelists for your brand. These are people who are passionate about what you do and will be more likely to stick around (and continue promoting your brand) even if there's a hiccup here or there.

It's also worth mentioning, that an in-house program allows for a deeper relationship to be built between the influencer and the brand. This can lead to more authentic content and a more engaged audience.

Finally, in-house programs give brands access to a wider range of influencers who can help them reach their target markets. The larger pool you have to choose from, the better chance you have of finding influencers who will resonate with your audience.

Tips for Ensuring that Your In-house Influencer Program is a Success

Any company looking to launch an in-house influencer program needs to consider a few key elements to ensure its success. First, it's important to identify the goals of the program and align them with business objectives.

Next, you need to select the right platform for identifying and managing influencers. Once you've launched your program, it's crucial to monitor performance and adjust your strategy as needed. Keep these tips in mind and you'll be on your way to launching a successful in-house influencer program.

Influencer DNA actually offers an in-house solution that helps brands with every stage of launching and managing an influencer program. Our software platform makes it easy to identify, track, and manage your influencers. And our team of experts is always on hand to help you get the most out of your in-house influencer campaign.

How to Find and Recruit The Right in-house Influencers

When it comes to recruiting in-house influencers, the most important thing is to identify individuals who already have a strong relationship with your brand. These are the people who are most likely to be passionate about your products or services and to have a positive impact on your target audience. The best way to identify this is just to have an open conversation with employees and customers to see who talks about your brand the most.

Once you have identified potential influencers, the next step is to reach out and ask if they would be interested in participating in your program.

Be sure to explain what you are looking for and what you expect from them. By setting the right expectations from the start, you will be more likely to find influencers who are a good fit for your program.

If they agree to participate, be sure to provide them with all the information they need to be successful, including any guidelines or requirements. By taking these steps, you can ensure that you find and recruit the right in-house influencers for your business.

The Best Ways to Use In-house Influencers to Promote Your Brand

By following these steps, you can launch a successful in-house influencer program that will help promote your brand and reach your target audience.

Determine what content they should create:

The first step is to determine what type of content you want your influencers to create. This will depend on your goals and objectives for the program. Some ideas for content include blog posts, social media posts, videos, or even podcasts. The type of content you should create depends on your target audience so keep this in mind and do your research before you commit to an extended campaign.

Create a content calendar for them to follow:

Once you know what type of content you want, the next step is to develop a content calendar. This will help ensure that your influencers are creating content that is aligned with your business goals. It's important to give your influencers creative freedom while still providing them with guidance and structure. By doing this, you can ensure that the content they create is high quality and on brand.

Make sure they have all the necessary tools and resources to succeed:

It's important to provide your influencers with all the tools and resources they need to be successful. This includes access to high-quality images and graphics, as well as any product information they might need. By giving them the resources they need, you can ensure that the content they create is of the highest quality and that it accurately represents your brand.

Monitor their progress and tweak as needed:

Finally, it's important to monitor your in-house influencers' progress and make adjustments as needed. This includes reviewing the content they are creating and providing feedback. Another trackway to track your campaign is to closely monitor the conversion rates and ROI.


In-house influencer programs are the next big thing for enterprise brands. If you’re looking to create a successful program, it’s important to first understand what an in-house influencer program is and what benefits it can offer your business. At Influencer DNA, we can help direct you on how to set up and run your very own in-house influencer program. With our help, you can connect with influential individuals who will share your brand message with their audiences, resulting in increased awareness and sales. Contact us today to learn more!


Julian Slosse