How to Use TikTok for Business in 2022 – The Ultimate Guide: Tips, Tricks, and Tactics

Published on

May 24, 2022


Brands & Agencies


Julian Slosse

Creating Your TikTok Business Account

The first step, of course, is to open a business account with the appropriate financial institution. Download the app and register with your phone number or email address in order to accomplish this. If your company has a social media account that has been registered, you may also utilise that account to join up for TikTok.

From your "Me" page, pick "Manage Account" from the drop-down menu that appears at the top of the page. It's as simple as selecting the option to "Switch to Business Account," choosing the category that best suits your business, and clicking "Submit." You now have a TikTok Business account, which you can use to interact with your audience and share information about your company.

Optimising Your Profile

As with any social media platform, it's important to make sure that your profile is optimised for business purposes. This means adding a profile picture and bio that accurately represents your brand. You should also include links to your website or other social media platforms so that users can easily find more information about you.

To edit your profile, go to the "Me" page and select "Edit Profile." Here, you can add or change your profile picture, name, bio, and links. Make sure to save your changes before exiting this page.

Now that you have a business account set up and your profile is optimised, it's time to start creating content!

Recognising and Understanding Your Target Audience

Yes, TikTok is a young audience but that doesn’t mean your business can’t be successful in using the app. In fact, many businesses have found quite a lot of success in using TikTok. The key is to understand who your target audience is and what content they would be interested in.

Study your competitors, look at what type of content they are putting out, and see if you can improve upon it or put your own spin on it. Also, don’t be afraid to experiment with different types of content to see what works best for your business. The more you experiment, the better chance you have of finding something that resonates with your

Understanding How the TikTok Algorithm Works

The TikTok algorithm is designed to show users content that they are interested in. It does this by taking into account the type of content that a user has interacted with in the past.

The algorithm also looks at how long a user watches a video, whether they like or comment on it, and if they share it with their followers. Based on all of this information, the algorithm then decides which videos to show the user next.

Taking a Look at the Competition

As we mentioned before, it’s important to take a look at what your competition is doing on TikTok. See what type of content they are putting out and if it’s working well for them. Also, take note of how often they are posting and the types of hashtags they are using. This information can be helpful in determining your own content strategy.

Creating a Strategic Content Plan that is Effective

Creating a successful TikTok content strategy is all about being strategic and efficient. Start by doing some research to determine who your target audience is and what kinds of content they are most likely to engage with. Additionally, think about which types of platforms your target audience is using most frequently, as this information can help inform the style and tone of the videos you create for TikTok.

Once you have a clear idea of the kind of content that will be most effective, consider how frequently you'll need to produce new videos in order to stay relevant and keep your followers engaged. This might mean posting a video every day, or it could mean posting less frequently, depending on your goals and the size of your existing audience. Remember that it's also important to be consistent with your messaging across all social media channels if you want to build lasting relationships with your followers. With these strategies in mind, you can create a powerful and engaging TikTok content plan that moves you closer to your goals.

Best Times to Post on TikTok

There is no one right answer when it comes to the best times to post content on TikTok. Factors such as time zone, audience demographics, and industry can all help to determine the best posting schedule. However, in general, it is a good idea to post during off-peak hours, when competition for attention is less intense. More specifically, weekday afternoons and evenings, as well as weekend mornings and evenings, are usually good times to share content.

Additionally, experimenting with different days of the week and different times of day can be a great way to figure out what works best for you. Ultimately, to succeed on TikTok you need to be willing to experiment and find what works for your particular brand or business. Whether it's an influencer or a big corporate brand, only by being proactive about your posting schedule can you maximise your reach and engagement? So if you're serious about growing your presence on TikTok, don't be afraid to try new things and find the best times for posting that work for you!

Partnering with Influencers

Tiktok is the latest social media platform to hit the scene, and it's already proving to be hugely popular with both content creators and their followers. One reason for this popularity is that Tiktok ads work in a unique way: instead of relying on conventional forms of advertising such as banner ads or promoted posts, Tiktok works with influencers to create engaging content that draws viewers in.

This strategy, known as influencer marketing, has proven effective on other social media platforms like Instagram, and the same principles are transferring over seamlessly to Tiktok. With its focus on user-generated content and its huge reach, Tiktok presents an exciting opportunity for brands that want to reach a new generation of consumers. Whether you're trying to reach teens or young adults with your product or service, partnering with Tiktok influencers could be just what you need to get your brand out there!

At Influencer DNA, we have a network of Tiktok influencers who are ready and willing to partner with the best brands in the world. If you're interested in exploring the possibilities of Tiktok influencer marketing, contact us today to get started. We'll help you find the perfect influencer for your brand

Using Analytics to Grow and Optimise

TikTok can be a tough nut to crack for marketers. That's where analytics comes in. By understanding the data behind how users interact with the app, businesses can gain valuable insights into what content works and what doesn't.

This information can then be used to create more effective marketing campaigns that are better targeted to the TikTok audience. Additionally, analytics can also help businesses track the performance of their TikTok ads in real-time, allowing them to make necessary adjustments on the fly. As TikTok continues to grow, those businesses that are able to leverage its data will be well-positioned to succeed on the platform.


So, if you're looking for some fitness inspiration and don't want to follow the same people everyone else is following, check out our top 10 list of female fitness influencers you don't know. You might just find your new favourite health and wellness role model. At Influencer DNA we can help you identify and work with the right fitness influencers for your brand.


Julian Slosse