How to Target a New Market/Country with Local Influencers: Tips and Strategies

Published on

May 24, 2022


Brands & Agencies


Julian Slosse

Why are local influencers vital for new markets?

In a world where social media rules, local influencers can be vital for businesses looking to break into new markets. Why? Because people trust the recommendations of people they know and respect. When an influencer with a large following in a specific location post about your brand, their followers are more likely to take notice. And, if they like what they see, they're more likely to give your product or service a try.

Influencer marketing is all about building relationships and establishing trust. And there's no better way to do that than by working with someone who already has a strong connection to your target market. So, if you're looking to expand your reach, don't underestimate the power of local influencers.

How can I reduce the risks connected with expanding into new areas through influencers?

1) Do your research - learn about the culture and what matters to locals

The research phase is critical when expanding your business into new markets. You need to have a solid understanding of the culture and what matters to people in that area. This will help you identify the right influencers to partner with, and it will also give you some insight into what type of content to create.

The best way to conduct research is to use the Influencer DNA database which includes detailed information about more than 50+ smart filters and 100 plus data points of influencers from all over the world. This will help you identify local influencers in your target market, and it will also give you some valuable insights into their interests and followers.

The best part of the database is that you can decide how much information you want to see. For example, you can choose to see only the top 100 influencers in a specific location. From their hobbies to diet preferences we cover it all!

2) Find local influencers who have credibility with the target market

Once you've done your research, it's time to start reaching out to local influencers. Look for people who have a large following in your target market and who are respected by their followers. These influencers will be key to helping you build trust with potential customers.

To find local influencers again you can use our award-winning tool that is used by the biggest brands in the world! Don't get pulled in just by the number of followers engagement and a sense of community is key when finding the right influencer for your business.

3) Engage with these influencers to create content that resonates with their audience

Once you've identified the right local influencers, it's time to start engaging with them. Work with these influencers to create content that resonates with their audience.

This could be anything from blog posts and social media posts to videos and podcasts. Whatever form of content you create, make sure it's high quality and relevant to your target audience in the new location!

4) Analyse results and adjust your strategy as needed

Data is always kind especially when it comes to local influencers. After you've been working with them for a while, take a step back and analyse the results. Are you seeing an increase in brand awareness? More website traffic from the new location? More sales?

If not, don't be afraid to adjust your strategy. Maybe you need to work with different influencers or create different types of content for this new audience. This is the test phase so don't be discouraged if something isn't working as you expected. Just be willing to change your approach until you find what works!

5) Keep in mind that it takes time to build relationships and trust

When taking on a new market, it's important to keep in mind that it takes time to build relationships and trust. Rome wasn't built in a day, and neither is a successful expansion into new territory!

Be patient and focus on creating quality content that will help you connect with potential customers in the new location. With time and effort, you'll be able to build the relationships and trust you need to succeed!

Be sure to communicate with your influencers and let them feel like they are an important part of your team. This way you can maintain a good working relationship and they will be more likely to promote your content to their followers.

Tips on implementing your local influencer strategy

1. Define your goals. What do you want to achieve by working with an influencer? Do you want to increase brand awareness, generate leads, or boost sales? Once you know what your goals are, you can start to look for influencers who align with your brand and can help you to achieve them.

2. Use social media listening tools. Social media listening tools like Hootsuite Insights can help you to identify local influencers in your industry. simply search for key terms related to your business, and the tool will generate a list of relevant influencers.

3. Reach out and introduce yourself. Once you've identified some potential local influencers, it's time to reach out and introduce yourself. Send them an email or direct message, and let them know what you're looking for and how they could help you to achieve your goals.

4. Negotiate terms and conditions. When going into a new area it is important to do your research on what is acceptable in that certain market. This way you can avoid any cultural faux pas and make sure both you and the influencer are on the same page from the start.

This is just a basic guide on how to target a new market/ country with local influencers. If you have any tips or strategies of your own, please feel free to contact us today!


Conclusion paragraph: At Influencer DNA, we understand the importance of targeting new markets and countries. That’s why our team has put together a few tips and strategies to help you get started. By following these guidelines, you can partner with local influencers who will connect you with potential customers in your target market. Have you tried any of these methods? Let us know how it went in the comments below!


Julian Slosse