How to Choose the Right Influencer Platform for Your Brand

Published on

April 17, 2022


Brands & Agencies


Julian Slosse

Influencers might be a useful tool for marketing your organisation. However, not all influencer platforms are made equal. So, how can you know which one is the best choice for your company? In this guide, we will walk you through the process of finding the perfectInfluencer Platform for your needs. We'll cover everything from defining your goals to assessing different platforms and making a final decision. Let's get started!

Select Your Goals

The first step in finding the right Influencer Platform is to define your goals. What do you hope to achieve with this marketing strategy? Some common goals include increasing brand awareness, driving traffic to your website or sales and growing your social media following. Once you know what you want to achieve,You can begin focusing on platforms that will help you reach those goals.

Excellent! You've articulated your objective clearly. It's now time to evaluate Influencer Platforms and determine which one is the best fit for your needs.

Research the Platform

When researching different Influencer Platforms, there are a few things you'll want to keep in mind:

●     How many influencers are on it?

●     What kind of reach does it have?

●     How many brands are already using it? The more Influencers on a platform, the more likely you are to find one that's well suited for your business.

This is crucial because you want to ensure that your intended audience is indeed on the platform. You'll also want to analyse the platform's demographics:

●     What is the average age of the influencers?

●     What is the gender breakdown?

●     What are the interests of the influencers?

This information can help you target your marketing efforts and make sure your brand is a good fit for the platform.

Look at Platform Features

Once you've narrowed down your options, it's time to take a closer look at the features of each platform.

Each Influencer Platform is different, so you'll want to make sure the one you choose has all the features you need.For example, some platforms allow you to directly contact influencers, while others have built-in tools for measuring the success of your campaign.Consider what you'll need to accomplish your objectives and make sure the platform has everything you want.

Consider Your Budget

Influencer marketing might be costly, so it's critical to think about your finances when selecting a platform. Some platforms charge a monthly fee, while others charge a commission on sales generated through the platform. Influencer marketing can also be less expensive than traditional advertising methods, so if you have the budget for it, this may be an option worth exploring.At Influencer DNA we can help find the best influencer platform to fit your budget.

Evaluate Influencers

Once you've selected a platform and set your goals, it's time to start evaluating Influencers.

For example: If your goal is to increase brand awareness and drive traffic to your website, you'll wantInfluencers with large followings on social media.

If your goal is to increase sales, look for Influencers who have a lot of engagement in the comments section of their posts or Influencers who are known for sharing coupon codes and discounts. Make sure all Influencer profiles are visible on each platform and that information about Influencers is easily accessible.

Check the Competition on the Platform

When selecting a platform it's important to check the competition on that platform. Influencer marketing is becoming more popular, and as a result, there are now manyInfluencer Platforms available to brands.

You want to use platforms with high demand and low competition, so your Influencers are more likely to agree to work with you.

Try to Look to the Future

Influencer marketing is a relatively new concept, so it's important to consider the future when selecting a platform.

●     What kind of changes may we expect in the next few years?

●     How will this platform evolve?

●     What new features might be added?

Some platforms are better suited for short-term campaigns, while others are more long-term oriented. Consider how your requirements may alter in the future and choose a platform that can adapt to them.

Prices of Paid Ads

The Influencer market is constantly growing, which means Influencers are becoming more expensive.

You'll want to make sure you're getting the best value for your money by finding a platform that offers low prices on Influencer posts and ad campaigns.Look at price trends over time to see if there's been an increase in prices or a decrease in Influencer availability.


How do Influencer platforms work?

Influencer Platforms connectInfluencers with brands. Brands post campaigns on the platform and Influencers bid to participate in those campaigns.The brand is then able to selectInfluencers they feel will be a good fit for their campaign based on factors such as engagement rate and several followers.

How do I measure the success of my campaign?

Each Influencer Platform has different tools for measuring the success of your campaign.

Some Influencer Platforms have built-in tools for this purpose, while others require you to measure performance manually. Influencers can also track their metrics by using third-party analytics software such as Google Analytics or Hoot suite.

Influencer platforms can also provideInfluencers with feedback on their campaigns.

How do Influencers get paid?

Influencer Platforms usually payInfluencers by PayPal or check, although some will use other methods of payment such as a direct deposit. Influencers typically set up accounts for receiving payments through these platforms and brands send payment directly toInfluencers' accounts. Influencers also have the option of setting up their own payment methods if they wish.


Choosing the right influencer platform for your business can be tricky. With so many options available, You're probably thinking that it's tough to determine which one will provide you with the best outcomes. That’s where Influencer DNA comes in. We are experts in identifying and matching businesses with the perfect influencer platform. We take into account all of your needs and preferences to find the solution that is just right for you. Please contact us as soon as possible to begin searching for the best influencer network for your company. How can using an influencer platform help your business grow?


Julian Slosse