Financial Influencers Are They The Next Big Thing?

Published on

April 17, 2022


Brands & Agencies


Julian Slosse

Influence marketing is without a doubt an effective tool. However, some people have questioned whether or not financial influencers are the next big thing. After all, who would you trust more with your money: a random person on the internet or someone who has made a career out of helping people manage their finances? In this blog post, we will explore the world of financial influencers and see why they may be the next big thing in the marketing world!

What are Financial Influencers? 

People who have a large social media following and use their platform to discuss personal finance are known as financial influencers. Financial influencers can be bloggers, YouTubers, Instagrammers, or anyone else who uses social media to share their financial journey with the world.

Why are Financial Influencers the Next Big Thing? 

There are several reasons why financial influencers may be the next big thing in marketing. First, social media is becoming increasingly popular as a source of information about personal finance. More and more people are turning to social media for advice on how to save money, invest, and manage their finances. This is especially true for millennials, who are often inundated with financial advice from traditional sources like parents and grandparents.


Second, financial influencers are relatable. They are just like us – they have student loans, credit card debt, and mortgages. They are working to make ends meet and improve their financial situation. This makes them much more relatable than traditional financial advisors, who may seem out of touch with the average person's financial situation.


Third, financial influencers are transparent. They share their successes and failures with their followers, which helps to build trust. This transparency is one of the key reasons why people are drawn to financial influencers.

Actionable Advice

Financial influencers provide actionable advice. They aren't just telling you what to accomplish; they're also instructing you on how to do it. This is incredibly valuable for people who are looking to improve their financial situation but don't know where to start.

They’re Trending!

It's no surprise that influence marketing has taken off. If you're looking for trustworthy, relatable, and actionable financial advice, then you should follow a financial influencer. You may just find that they are the next big thing in marketing!

They have been trending especially in reason times after Covid-19. Financial influencers provide tips and tricks on how to save money in creative ways. They also show their followers that they are just like them and facing many of the same financial challenges.

What Platforms Are Financial Influencers Most Popular On?

Financial influencers are most popular on social media platforms like YouTube, Instagram, and Facebook. This is because these platforms allow financial influencers to build a large following and share their story with the world.

On Instagram especially, financial influencers often use hashtags to connect with like-minded people. For example, some popular hashtags used by financial influencers include #debtfreecommunity and #financialindependence.

Youtube is also becoming a huge platform for financial influencers. This is because people can watch videos on their own time and get tips and tricks from the comfort of their own homes.

Many financial influencers blog about their journey to financial independence. This is a great way for them to share their story and provide valuable information to their followers.

How Can Financial Influencers Benefit Your Business?

If you are a business owner, financial influencers can be a great way to reach a new audience. Financial influencers have large followings of engaged users who are interested in personal finance. By partnering with a financial influencer, you can reach this audience and promote your products or services.

Many people turn to finical influencers for help, investment tips, and other money matters. If people associate your product with this type of influencer it will increase the trustworthiness of your product.

When used correctly, financial influencers can be a powerful marketing tool. If you are looking to reach a new audience or build trust with potential customers, consider partnering with a financial influencer.

Micro and Macro-Financial Influencers

There are two types of financial influencers: micro and macro. Micro financial influencers have a smaller following but often provide more actionable advice.

Macro financial influencers have a larger following but typically provide more general advice. Macro influencers can sometimes be more difficult for people to connect with.

Which type of financial influencer is right for your business depends on your goals and objectives. If you are looking to reach a new audience, macro-financial influencers may be a better option. If you are looking to build trust with potential customers, micro-financial influencers may be a better option.

It's critical to think about your objectives and goals before selecting a financial influencer to collaborate with. This will assist you in selecting the appropriate sort of financial influencer for your company.

What Does the Future Hold For Finical Influencers?

The future looks bright for financial influencers. As more and more people become interested in personal finance, financial influencers will continue to grow in popularity.

It's an ever-trending market that you can get into now or later but getting in on the ground level is always best. Many people are looking for help when it comes to their finances and financial influencers are there to provide guidance.

More people start to trust this influencer more than they do general marketing and advertisements.


At Influencer DNA we can help direct you to the right financial influencers for your needs. We have a comprehensive database of over 10,000 influencers and our team is passionate about connecting brands with the perfect match. Whether you're seeking an endorsement or some professional guidance, our crew can assist you to locate the best person for the task.

Don’t miss out on this growing industry, get in touch with us today to learn more about financial influencers.

The future looks bright for financial influencers. As more and more people become interested in personal finance, financial influencers will continue to grow in popularity. Financial influencers can benefit your business by helping you reach a new audience or build trust with potential customers.


Julian Slosse